About Us

The Southern Equipment Dealers Association (SEDA) is a non-profit trade association recognized as the voice of equipment dealers, representing and providing benefits and services to dealer members in the states of Alabama, Florida, and Georgia.  For over 40 years, SEDA has been the grass-roots Association for the Dealer. The Association was established and maintained to promote the general welfare of retail farm, industrial, outdoor power, turf and irrigation equipment dealers and to:
  • Improve and perpetuate the retail equipment business and professional advancement of dealer members;
  • Promote and maintain harmonious relationships and fair practices between manufacturers, distributors, suppliers, retail dealers and customers;
  • Encourage and support high ideals and business standards within the industry;
  • Collect, compile and disseminate information of value or interest to its members;